Serena
McMahon

Sonrisa

Serena’s collection is a tribute to San Francisco. The retro feel is influenced by the street style of the people in the 1960’s residing in Haight-Ashbury. All Patterns, striping and techniques used in the garments are inspired by the contemporary urban landscapes of the city, from The Transamerica Pyramid to the Golden Gate Bridge, the beauty of the urban shapes are brought into the designs of this collection. These elements combined create a vintage feel to contemporary knitwear

The retro feel is enhanced by the colours, the way they are used brings life to the fun-loving San Franciscan aesthetic.