Background:

The fact that China’s efforts in cultural heritage preservation are not sufficient, coupled with the current trend where young people are enthusiastic about Korean and Japanese cultures. It’s time to promote our own country’s cultural output. 

Concept:

Culture nights not only serve as a platform to document the present forms of culture, but also allow people from different countries to understand and experience culture diversity. 

Explanation:

Promoting Chinese traditional culture to the world, enhancing participants’ awareness and understanding of Chinese traditional festivals, and achieving its educational goals. The visual appeal of posters and the combination of interactive elements enhanced the understanding and appreciation of Chinese traditional festivals.