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- Stephen Jennings
Stephen
Jennings
It’s Your Choice
While running can have an incredible impact on our physical health and well-being, it also has a drastic impact on mental health. Running triggers the release of endorphins and thus improves the quality of mental and emotional life. Research shows that 75% of all mental health illnesses emerge between the ages of 15 and 25 years. ‘It’s Your Choice’ is a campaign to inspire people between these said ages to get out and run for as little as 15 minutes a day or walk for as little as one hour a day. Moderate exercise can help you cope with stress, anxiety, depression and so on, even after you are done working out. It is scientifically proven that exercise cuts down the stress hormones in the body, including cortisol and adrenaline.
This campaign takes inspiration from the contemporary world of bright, vibrant national and international sport and mental health advertisements. This campaign explores branding, advertising, app design and poster design, to inspire the young male generation to get out and exercise.