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- Katie Collins
Katie
Collins
Sorted
Sorted was developed in response to the growing strain on Ireland’s healthcare system particularly in general practice, where wait times for appointments can reach up to two weeks. Aimed at Gen Z, an overall healthy age group (labelled the health-conscious generation), Sorted offers a smarter, faster way to manage everyday health concerns.
The digital product provides symptom checks, diagnoses, and treatment plans developed in collaboration with a board of medical professionals. It empowers users to manage common, self-treatable issues without the need for immediate GP visits, helping reduce time, cost, and stress for the user and helping reduce unnecessary excess visits for the clinics.
If symptoms persist or escalate, Sorted connects directly with your GP for follow-up bookings, bridging the gap between self-care and clinical care. Users can also complete a digital patient form, updating as symptoms develop or reduce giving their doctor access to key information before the appointment, saving time and ensuring everything is mentioned.
Additional features include medication management tools like refill reminders, prescription renewals, and notifications to stay on track with medications. Refills can be connected with your selected pharmacy, allowing users to reorder directly through the app for fast, convenient collection. A preventative care section also supports users with seasonal health tips and proactive wellness suggestions to help avoid issues before they start.
Chat 'n’ Chew
The Chat ‘n’ Chew campaign reframes Extra gum as a tool for emotional wellness, supporting Gen Z through relatable, everyday moments of stress. It focuses on the small act of chewing and chatting about your stresses as a way to recenter and reset, turning a simple habit into a proactive wellness tool.
Developed in response to rising anxiety among teens, the project acknowledges their need for real, accessible coping mechanisms. It blends digital culture, honesty, and community driven interaction to position Extra as more than just gum, it becomes a companion in managing the small stuff.
The campaign is built with cultural relevance at its core, aligning with Gen Z’s values of openness, authenticity, and self-expression. By leveraging real voices and lived experiences, it creates a feedback loop where the audience both shapes and sees themselves in the campaign.
Renew Bunratty
Renew Bunratty explored sustainable approaches to tourism and local development funded by Creative Ireland and Climate Action Ireland. The project was a collaboration between Bunratty Local Development Association and Limerick School of Art & Design, involving a diverse collective of artists and designers.
Community engagement revealed a strong desire for more public space. In response, we marked key areas of potential with tensegral structures, proposed the reopening of a historic walkway, and documented the process in a printed and digital booklet.
I was one of the leading designers on the booklet, which captures the project’s process, production, potential, and reflection in a clear and accessible format