Graphic Design Communication

Niamh Cusack

In my practice, I always strive to find the perfect balance between both visual and typography to execute my concepts in the most communicative way possible. I utilise colour to my advantage to create a visually appealing solution which is eye-catching and holds the attention of the viewer.

Something which is discussed in Buckminster Fuller’s text, Operating Manual for Spaceship Earth, was that we need to become less cynical and become more responsible for what we buy. This was the message I wanted to convey through my exploration of the text. I decided to explore this using a similar visual approach as supermarket graphics using bright, garish colours, striking typography and repeated patterns.

Through the process of completing my degree I have discovered that I have a keen interest in Advertising. Having completed various briefs at LSAD I have advanced in this field and hope to pursue it as a career after college either in Ireland or abroad.

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