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- Ruth Jaehne
Ruth
Jaehne
Rebranding of Rift Coffee
This cheerful and virtuous logo was hypothetically created as part of re-branding an existing café called ‘Rift Coffee’. The logo itself emits positivity with its smile-like letters and curvaceous character. The brand values – transparency, community, virtue, and recess – were communicated through the refreshed logo.
The brands playful yet concise nature is affirmed by its tagline: ‘quality creates happiness’. A playful pattern was also designed to be placed upon the café’s stationery and packaging. This pattern communicates the “artsy” and friendly experience offered by Rift Coffee, with icons amidst the patterns showcasing what Rift Coffee offers on their menu (snacks, coffee, tea, wine, etc). The colours used introduce a contemporary and warm nature to the brand’s audience, with colour pairs and trios used for different sectors within the brand.
To produce this final product, focus was primarily put towards outlining the business’s brand story, values, tone of voice and target market. A campaign also had to be put into place to promote the renewed brand.