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- Brendan Hayes
Brendan
Hayes
Memory: An Unreliable Ally
A false memory is a fabricated or distorted recollection of an event. Such memories may be entirely false and imaginary. In other cases, they may contain elements of fact that have been distorted by interfering information or other memory distortions. People often think of memory as something like a video recorder, accurately documenting and storing everything that happens with perfect accuracy and clarity. In reality, memory is very prone to fallacy. People can feel completely confident that their memory is accurate, but this confidence is no guarantee that a particular memory is correct.
This project is an editorial design for a magazine entitled, ‘Mind Over Matter’ which is focused on aspects of the brain and mind. This issue revolves around false memories and is designed around them too, featuring hazy, non-conforming typography and fading imagery to replicate the feelings you get from false memories.