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- Rachael Hanniffy
Rachael
Hanniffy
Influence
My project, titled ‘Influence’, uses a series of satirical images to highlight how beauty products are marketed towards women, specifically through the lens of social media advertising and how idealistic images are used to incite a feeling in consumers that they must own these so called ‘wonder products’ in order to reach this unattainable ideal. ‘Influence’ aims to encourage viewers to ask themselves if they are over exposed to this new form of guerrilla advertising in a colourful and humorous way, encouraging a conversation around the impact this exposure can have on women’s mental health. My decision to use hands and no clear idea of a face gives the viewer the feeling of being able to place themselves in these images and really relate to the content on a more personal level. I have designed a series of illustrations which can work across a wide range of scenarios where women may find them; bus stops on ad shells, posters in businesses and educational buildings, an animation for social media and also a magazine-style publication to stand out against a background of glossy nonsense. Altogether forming a campaign against campaigns.