Graphic Design Communication
TEST iT – Type One Diabetes Campaign
TEST iT is a campaign that aims to raise awareness and educate people about type one diabetes. It looks at how to identify symptoms and what to do in the event of an emergency such as hypoglycemia (low blood sugar) by visualising the invisible which is the concept behind this project.
The campaign is primarily presented on the Instagram page @testit_typeonediabetes.
To link the target audience to the campaign there is eye catching posters presented on Adshels for the public. These Adshels have elements of the campaign with the hashtag, #TestIT, which directs the target audience to the Instagram page to see more information on posts.
Medical IDs are designed to accompany the campaign as this is key in identifying a person who is diabetic in an emergency, these include a wallet card, wristband, stickers and badges with elements of the campaign applied to them and are all customisable to the diabetic’s specific needs.
To see more on this campaign visit the Instagram page.