Graphic Design Communication

Amanda Goldberga

Highly Creative

The Highly Creative campaign is a visual celebration of creativity, based on music that was inspired by psychedelic drugs. It aims to open up a conversation about the possibilities of heightened creativity and how this can be achieved through drug use, in music and possibly in other sectors. The idea for this hypothetical campaign was inspired by how music has been used to drive mass political movements throughout history such as ‘Rock against Racism” and the “Red Wedge”. Highly Creative, however, focuses on the idea of creative freedom.

By looking at the connection between Cannabis and Hip-hop, LSD and Rock and MDMA and house music, three different typographic experiments emerged. To further develop this campaign, I created a campaign identity, posters that fold down to three distinctive booklets, animations, murals and various other campaign assets.

goldbergaamanda@gmail.com

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Welcome

Welcome to RALLY the Limerick School of Art & Design Graduate Show of 2021 featuring the work of final year LSAD Graduates from Animation & Motion Design, Creative Broadcast & Film Production, Ceramic Design, Creative Media and Design, Digital Animation Production, Fashion Design, Fashion & Textiles for Product & Costume, Game Art & Design, Graphic Design Communication, Music Technology & Production, Painting, Photography Film Video, Print Contemporary Practice, Sculpture & Combined Media and Professional Masters of Education in Art and Design with Digital Media.

We chose RALLY to define this year characterising our collective student spirit. To rally is to rouse and come together to renew an effort. Rally is a call to action that is strong and celebratory. Our RALLY is an online celebration of a cohesive community.

Limerick School of Art and Design Graduate Show 2021 takes the form of an online showcase to celebrate the resilience, creativity and brilliance of our final year students. Our LSAD Graduate Showcase is a platform for our graduates and their work, and is part of a growing LSAD archive of student work now in its 7^th edition. This year we also commissioned three films to document and celebrate the work of our students across the three Departments

Digital Media and Arts ¦ Steve Hall https://www.youtube.com/watch?v=eSQLrehitok
Fine Art and Education ¦ Shane Vaughan https://www.youtube.com/watch?v=VdvRTk53H7Q
Design ¦ Pat Freeley and Leanne Dooley https://youtu.be/shYKJdJWHA8

For the second time we present our graduate work solely on virtual platforms. The shock of the pandemic has faded and now we reflect our interaction with the world in new ways. Achieving the learning outcomes in ways that would have seemed impossible previously. It has been a tremendous challenge for our students and staff to adapt to these new circumstances. We are overwhelmed by the creativity and tenacity of our students who have accomplished so much in these constrained circumstances.

We would like to thank all those who helped make it happen this year in challenging circumstances. We applaud each of our dedicated Academics, our ever reliant Technical Team, Administrators and support staff, most importantly the 2021 graduates.

Mike Fitzpatrick Dean, Tracy Fahey HOD, James Greenslade HOD, Adam de Eyto HOD

LSAD Showcase Credits
LSAD Student President Cormac Dillon who played a pivotal role in producing this year’s showcase. Manual Made who created our show identity. Production team Emmett Ryan and Jacinta Moore. Simon Maguire LSAD Launch video. LSAD Showcase development, Joe Lane, Programme Leader of Graphic Design Communication. Videographers, Shane Vaughan, Steve Hall, Pat Freeley and Leanne Dooley. Des Farrell, Senior Technical Officer LIT Marketing team – Claire Gallagher, Katie Hennessy, Owen Dunne. Finally a huge congratulations to the LSAD 2021 Graduates.

#LSADRALLY #LSADFutureCreatives