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- Síle Lynch
Síle
Lynch
SYNCED
Dance and rave culture in Ireland has grown from an underground subculture into an important part of contemporary Irish nightlife and youth culture. Built around music, movement and collective experience, these spaces have always created opportunities for connection, expression and offer people an escape from everyday life. This publication explores the emergence and evolution of the scene starting in the 90s, looking at the venues, communities and experiences that helped shape it, while also examining the impact of restrictive legislation now and the continued decline of nightlife spaces across Ireland.
Despite the disappearing nightlife spaces here, the demand is growing, with people taking matters into their own hands by hosting underground and independent events that allow people to come together. This project aims to reflect the importance of these spaces and the sense of freedom and community they create for people within a time where there is so much disconnect. The publication was designed to capture the atmosphere and energy of a rave environment, reflecting the movement, intensity and vibrancy that continue to define the culture today, despite the restrictions pushing it back.
Be Heard
This campaign aims to encourage women to speak up for themselves in getting the correct diagnosis and treatment, shedding light on the issue of gender bias. This issue has a longstanding historical context, dating back to the 17th, 18th, and 19th centuries when women were diagnosed with “hysteria” – a label that minimized their genuine health concerns. Through personal accounts of women who felt dismissed or ignored, I realized the importance of highlighting this issue. By showing the impact of gender bias in healthcare, this campaign aims to promote self-advocacy among women and encourage them not to give up when they feel something is wrong.
Strong typography was one of the main design mediums for this campaign, using it to capture the frustration and disappointment women often feel in this situation. By using some negative comments that have been used against women as a means to diminish their health issues, I wanted to create an attention-grabbing campaign. These phrases were paired with images of women feeling upset and frustrated with what has been said to them and then also showing the final diagnosis they inevitably received after being originally shut down after looking for help.The campaign uses a vibrant, eye-catching colour palette intended to catch viewers’ attention across social media platforms. Social media was chosen as the primary outlet for the campaign, due to its vast daily reach and its role as an accessible, widespread medium for spreading awareness.
CHROMA
This poster was designed to highlight the issue of how sex workers are perceived and stereotyped by society. The colour dark red establishes an immediate connection to my chosen topic through the colour reds historical link to prostitution and its link to feminism, both relating back to women and empowerment. Language plays a very important role on this design, using a projector to show how peoples negative perception of sex workers takes away their sense of identity and humanity, belittling them. The design aims to show the extent of this while also showing how they are more than a sex worker, and should be treated as such. Photography was the main focus of this poster, with also some emphasis on typography, through the projections. For the motion piece, the animated text moves across the model as she’s sat, conveying how those words consume and take over that person.