‘Kind Words Club’ is an educational campaign based on the Pygmalion Effect, exploring how words, labels, and expectations can influence children’s confidence, behaviour, and the way they see themselves. The project was created in response to the lack of simple and engaging tools that help both teachers and students understand the impact language can have in everyday situations. It is aimed at children aged 10–12 and educators who want to create a more positive and supportive environment.

The project is centred around an interactive platform that combines a theory section for educators with classroom activities for students. In the first stage, students learn about the impact of words by observing Pimo, the campaign mascot. In the second stage, they work in groups on different
scenarios, using positive language and creating a collaborative poster together. The project uses the idea that words are like stickers — they stay with us and can shape how we feel about ourselves and others. By combining learning with interactive activities, the campaign encourages more thoughtful communication and positive language habits.