The project’s focus is the idea of taking something as distant and politically complex as Irish unity and bringing it into a contemporary, visual reality through design. This project explores how a national sports crest design can function as a adaptable identity, for both peoples of the border, rather than a static logo.
By proposing a Unified Ireland football team, the work uses sport as a lens to question division, identity, and cultural separation on a small island of five and a half million people.
The works and designs are applied across a identity, merchandise, printed editorial, motion, and 3D. This project interrogates a deceptively simple question: why does division persist, and could football serve as a cultural mechanism to bridge that separation on the island of Ireland?