Graphic Design Communication

Rachel Meaney

Mash it up; Change the way you wear

A campaign promoting and encouraging people to consider shopping second-hand and to experience the excitement of the unknown. Change the way you wear encourages people to see fashion as a whole experience, from finding the item, to trying it on and to styling it and making it your own. The campaign runs primarily on social media while being implemented into physical spaces in towns and cities, offering an interactive and engaging experience with the campaign. It is important to stand for our own styles and tastes in clothing, allowing it be a full experience from the beginning to the end. This campaign promotes the feeling clothes give people and how by finding unique once off pieces can allow our personalities to shine stronger.

r.meaneydesign@gmail.com

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