Graphic Design Communication

Hazel Curtis

The "Getting It" Campaign

The understanding of sexual consent is a growing issue amongst the third and second level student body. Sexual consent is currently a grey area for students and a lack of education on the issue has been adding to the uncertainty. The campaign was created with multiple factors involved, it had to cover all genders, nationalities, sexualities and relationship status with a light-hearted tone.

The strategy of the campaign focuses on people not just “getting it” sexually, but mentally and physically “getting” consent. Most consent campaigns dealt only with female victims and male perpetrators when, in reality, this is not always the case and could happen to anyone in any situation. This is why the “Getting It” campaign animation address a gay couple scenario with Sean and Mikey.

The posters are bright, lively and eye-catching to create a friendly atmosphere and to break down the stigma attached to the issue of consent. The posters play on the innuendo of “getting it” while the hashtag reveals the unexpected double meaning, addressing the issue of consent.

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Welcome

We formally welcome you to ‘FLUX’, the Limerick School of Art & Design Graduate Show of 2018 featuring the work of final year LSAD Graduates from Painting, Photography Film Video, Print Contemporary Practice, Sculpture & Combined Media, Ceramic Design, Fashion Design, Fashion Knit & Textiles and Graphic Design Communication.

The journey of a graduate of Limerick School of Art and Design is a deep experience of the self and ideas. An immersive collective engagement where individuality and creativity are celebrated. The strength of Art School is that all students in their multiplicity and experiences can join this collective journey of exploration across the various fine art and design disciplines. The graduate show is a wonderful moment for presentation of this journey and celebration.

The importance of having this safe space of discovery is as important to the recent school leaver as to the mature student who has found the means and the moment to return to study and pursue a dream that has been harboured for many years.

For LSAD students, Limerick city and its growing cultural confidence becomes part of this engagement. This year we welcome the beginning of a new creative industry here in Limerick, with the opening of Troy Studios, the largest film studios in Ireland. We hear of the many LSAD graduates who have been immersed in the first ongoing production ‘Nightflyers’ and the vast array of creative skills and inputs that are required and the possibilities that are opening up in the region. Many of our graduates will seek new challenges elsewhere, however we also hope that many stay or return to this region so that their enterprise and creativity will further impact and enrich our environment.