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- Hugo Lynn
Hugo
Lynn
Sweet World of Simulacra
There is a capitalist superstructure at the centre of our society, one that uses a vast array of distractions to keep the working population in a simulation that profits the super-rich. Sweet World Of Simulacra is a multimedia project that explores this idea across a music video, song, album artwork, social media campaign, and an accompanying zine.
The project follows an agitated struggle to be free from the world of simulacra, it also expresses the frustrations and anxieties associated with trying to navigate our neoliberal society while political tensions rise. An increase in far-right opinions in Ireland, the cost of living, the introduction of artificial intelligence and its implications, the reelection of Donald Trump, and the genocide in Palestine are driving stressors in the project’s make-up.
The project uses a combination of live-action video and animated digital 3D elements in a pixelated style to provoke reflection on the medium’s role in representing and simulating reality. Various techniques are used to represent a breakdown in reality, expressing our dissonant, fragmented experience of the world between the virtual and the real. Sweet World of Simulacra is a self-led, final year degree show project.
The Cautionary Tale of Teddy
This animation was completed as an entry into the Creative Conscience competition. The brief required an animation to accompany an audio of Sir Ken Robinson speaking on climate change.
The Cautionary Tale Of Teddy creates a imaginative and engaging narrative around the main beats in Sir Ken’s speech. The story follows Hugh (representing humanity) who sits comfortable and complacent at the centre of a destructive machine (named Teddy) that extracts material from the world around it on behalf of Hugh. Teddy eats up resources to keep Hugh comfortable, he does so to their tragic demise.
The animation poses a worrying but likely outcome of humanity’s over consumption, which is a central driver of pollution and climate change. By presenting this outcome, The Cautionary Tale Of Teddy aims to enact change in how people consume on a global scale by providing the imagery for Sir Ken Robinson’s message to resonate with the viewer.
Sci-Fi TV Promo
This TV Promo was designed to promote Channel 4’s ‘Weekday Hits of Cult Science Fiction’. The 3D animation presents a mysterious machine that will teleport the viewer into another world from their very own living room.
Set design is an essential component of any sci-fi film, it builds the world in which the story lives, allowing the viewer to suspend their imagination to new heights. This animation is an ode to sci-fi set design. The machine is an amalgamation of futuristic styles from various films in the genre, some elements are even encoded with direct references to dates and lines from classics like ‘Back To The Future’ and ‘Blade Runner’, subtly included for die-hard fans to pick up.
The teaser entices viewers with mystery and tension, to take a journey into another world by watching ‘Weekday Hits of Cult Science Fiction’.
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