Pulse by On the Rocks imagines the classic cocktail brand as a non-alcoholic offering designed especially for Gen Z, an audience redefining what it means to go out, have fun and connect. Pulse offers a vibrant alternative to traditional drinking culture, challenging the idea that alcohol is a requirement for a good time and shifting the narrative around socialising.

More than just a drink, Pulse is a movement. Through Pulse Parties, the brand creates unforgettable nights filled with music, dancing, and curated icebreaker games designed to spark real connections. Launching in colleges, where social habits often take root, these events offer a refreshing, energising way to socialise without the side effects of alcohol. Pulse proves that you don’t have to compromise your wellbeing to have the best night out.

Col·lecció Joves Inrebels (Rebel Youth Collection) is a collection of books celebrating youthful rebellion as a driving force for change. It is set against the backdrop of Barcelona, a city known for its rich history of resistance, creativity and strength. The series of covers is inspired by the concept of growing pains, and the physical and mental transformative time experienced throughout growth.

Designed to showcase the human body in raw, open poses capturing the discomfort, beauty and vulnerability of being a young person. These moments of exposure reflect the reality of adolescence and early adulthood, a time when identity is still being shaped, challenged, and redefined. The cover design reflects the messy and restless energy of youth on the edge of transformation.