LSAD GRADUATES 2022
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Graphic Design Communication

Jack McKeon

Act Together

This animation highlights the importance of getting to know those different to us (politically, racially, culturally, etc.) beyond the confines of a screen. 

The narrator, Dr. Vivek Murthy, identifies that the biggest barrier to acting together are deep-seated divisions, stoked by social media echo chambers. These divisions are resolved by the creation of relationships.  

Using Russian Nesting Dolls as a visual metaphor for the creation of relationships, the narrative is succinct and almost wholly character driven. These characters communicate that the more intimately we get to know each other, the less reactionary we will be to social media bluster. They also suggest the layered nature of those around us and how it is impossible to reduce people to just a single belief they may hold. These characters also allow for an ‘a-ha’ moment in the animation when Dr. Murthy cites relationships as the antidote to deep-seated societal divisions.  

As the sequence progresses, the characters’ animosity lessens and relationship grows, concluding with them sharing each other’s company in front of a screen that so bitterly divided them in the beginning. 

  • jackmckeon7@gmail.com
  • www.instagram.com/jackmckeondesign/
  • www.behance.net/jackmckeon
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Welcome to the Limerick School of Art & Design Graduate Show of 2022 featuring the work of final year LSAD Graduates from Animation & Motion Design, Creative Broadcast & Film Production, Ceramic Design, Creative Media and Design, Digital Animation Production, Fashion Design, Fashion & Textiles for Product & Costume, Game Art & Design, Graphic Design Communication, Music Technology & Production, Painting, Photography Film Video, Print Contemporary Practice, Sculpture & Combined Media and Professional Masters of Education in Art and Design with Digital Media.