My work is a social experiment addressing my generations obsession with trying to appear unique. At a DNA level we are 99.9% the same. Through creating a generation of influencers, social media has enabled ordinary people attain celebrity status, creating a climate of unrealistic expectations for many. Ordinary people now believe they need to become someone. Instagram has become a platform where we scrutinise others, but also ourselves. Is being oneself with innate subtle differences no longer enough?
I have created a series of 100 porcelain ducks, which have been distributed to people who have influenced my life. Initially identical, their diverse experiences will be documented on a dedicated Instagram account. Though observing their encounters, how and if their exterior changes, I am questioning if it is our life experiences rather than our personas that make us unique.
@LSADucktales provides an opportunity to organically explore and celebrate our day to day lives, finding appreciation in the ordinary. I hope these ducks can become a mascot to encourage people to step away from the pressures that social media can bring and provide an opportunity to make time for the things that create a real sense of fulfilment and community, on a platform which often generates isolation.
