-
- Patricia Mc Carthy
Patricia
Mc Carthy
Celtic Quest – An Interactive Storytelling App
Celtic Quest is an interactive storytelling app specifically designed for primary school children aged 5-8 in Ireland, with a core mission of promoting literacy through a gamified reading experience. This engaging app brings the enchanting world of Irish mythology to life, using the captivating tale of the Giant’s Causeway as its central narrative.
Celtic Quest combines voice-over narration with animated text to support young readers, particularly those who struggle with reading. The voice-over includes a variety of Irish, Scottish and English accents, ensuring that children not only learn accurate pronunciation but also experience a sense of cultural immersion. This unique feature distinguishes Celtic Quest from other reading apps, making it a powerful tool for enhancing language skills. There is background music, sound effects of waves, and an angry Giant who likes to roar!
The app’s gamified elements, such as interactive storytelling choices and achievement rewards, make reading an enjoyable adventure rather than a chore. By making reading fun and accessible, Celtic Quest aims to foster a love for literacy among young users, ultimately helping reduce Ireland’s high rates of adult illiteracy in the long term. This innovative approach makes Celtic Quest an essential tool for early childhood education.
Experience Depop - Pop Up Shop incentive for community engagement
Experience Depop is a dynamic, community-first campaign designed to make Depop the talk of the town by blending online and off-line engagement. This innovative word-of-mouth initiative aims to spotlight Depop as the go-to destination for buying and selling fashion through a series of engaging experiences.
At the heart of the campaign is a traveling marquee pop-up shop (for smaller towns), a physical shop (for bigger cities) complete with a photo-booth and the Trend Roulette Challenge (#ExperienceDepop). Shoppers can participate in the Trend Roulette Challenge by engaging with fun styling prompts, sharing their looks on social media, and competing for rewards. Real-time challenges and prizes, including influencer meet-and-greets and early access to exclusive drops, further amplify excitement.
The campaign’s success is driven by four key factors:
- Hyper-Engagement: Community-driven activities put buyers and sellers at the forefront.
- Reward & Gamification: Incentives encourage repeat participation.
- Social Virality: Trend Roulette, photobooth moments, and social teasers generate organic buzz.
- Low Budget, High Impact: A strategic mix of digital, physical pop-ups, and word-of-mouth tactics deliver significant exposure without a massive budget.
No students found for the selected year.